Local animal shelters are already seeing support from #BettyWhiteChallenge

NEWPORT NEWS, Virginia – An attempt to support animal shelters in honor of Betty White is already having an impact on the ground.

Following the late star’s death on December 31, fans used social media to promote the #BettyWhiteChallenge and urged people to celebrate the 100th heart on January 17.

Jodi Dean, community relations and marketing manager for the Peninsula SPCA, told News 3 that the shelter received cash and food donations “in honor of Betty White” almost immediately once the challenge was announced.

In response, the SPCA set up a Facebook fundraiser to give donors a place to donate. By the weekend before White’s birthday, around 50 donations had raised nearly $ 1,500.

“It allows us to take on some tougher cases that other shelters would have to turn down, such as For example, heartworm positive dogs or animals in need of special surgery, ”said Dean. “These are cases that we are happy to take on and this is one of the ways to fund this.”

Across the water, Virginia Beach SPCA has raised approximately $ 3,300 through more than 100 donations.

The shelter tells News 3 that each “monetary donation provides shelter, compassionate care, and medical treatment for animals that have nowhere else to go”.

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